对话丨什么值得被看见：向合DU STUDIO 创始人朱平谈设计实践、语境与评审视角

向合设计创始人朱平受邀担任FRAME Awards评委，分享“什么值得被看见”

近日，向合设计（DU Studio）创始人及创意总监朱平（Ping Zhu）受邀担任国际知名设计媒体 《FRAME》 旗下FRAME Awards 2026年2月的月度评委，并接受了一次深度专访。在题为《对话丨什么值得被看见：向合DU STUDIO 创始人朱平谈设计实践、语境与评审视角》的访谈中，朱平分享了她跨越国际事务所与中国本土市场的二十年实践经验，以及她对设计价值与未来趋势的深刻洞察。

从国际视野到本土实践，塑造系统性设计思维
朱平拥有在美国SOHO中国、NBBJ及Benoy等国际顶尖事务所超过十年的工作经验，并深度参与了北京微软研发总部、阿里中心（上海）等大型复杂项目。她将这段经历视为理解“复杂”的基石——设计不仅是形式表达，更是多方协作、运营逻辑与技术整合的综合能力。这促使她在2017年创立向合设计时，便将“整合”与“系统性”作为工作室的核心基因。

“3H”原则：健康、人文与愉悦的场所精神
在快速的中国市场实践中，朱平总结出指导设计的“3H”原则：Healthy（健康）、Humanity（人文）、Happy（愉悦）。

• 健康是基础，贯穿了她自2005年成为USGBC LEED AP（美国绿色建筑委员会能源与环境设计认证专家）以来的所有实践，强调材料环保与空间的长期责任。

• 人文关注空间对文化精神与身份认同的承载。

• 愉悦则指向功能、美学与情感共鸣共同作用的综合体验。

朱平透露，团队正将这一理念系统梳理为 《Healthy, Humanity, Happy》 一书，总结过去九年的实践，探讨当代空间设计的发展趋势。

在真实世界中校准设计：从机场改造到企业总部

访谈中，朱平通过多个标志性项目阐述了设计如何在现实条件下创造价值：

• 上海虹桥机场商业提升项目体现了“轻改造、重体验”的策略。在持续运营的高强度环境下，设计通过软装、灯光与导视系统的灵活干预，在有限改动中创造真实连接。

• 杭州大厦的多阶段更新则展示了如何在长期跨度中保持整体方向的稳定性，通过建立统一的品牌气质与材料框架，确保每一次调整都强化整体形象而非造成碎片化。

• 面对宇通总部、中国建设银行昆山支行与丽江田园橄榄油厂等尺度、语境迥异的项目，她强调设计的目的是为不同企业构建属于自身的空间场域，准确回应企业精神内核，而非实现设计师的个人风格。

作为FRAME Awards评委：寻找立足真实需求的价值
凭借跨文化的双重经验，朱平在评审时尤为关注概念的完整性与实施的可行性。她认为，真正有价值的创意始终来自对底层功能与真实需求的理解。那些在预算、时间等限制条件下，以清晰逻辑组织空间、用理性材料完成表达的项目，即使形式朴素，也具备长期的市场价值。

“设计的价值不是去营造嚣张或引人注目的形式，而在于创造跟人真实的对话和连接。”朱平在访谈最后表示，她希望在全球作品中挖掘的，正是这种自信、准确且饱含情感关怀的“长期价值”。

DU Studio Founder Ping Zhu Serves as FRAME Awards Judge, Shares Insights on "What Deserves to Be Seen"

Ping Zhu, Founder and Creative Director of DU Studio (向合设计), was recently invited to serve as a monthly judge for the prestigious FRAME Awards in February 2026. In an in-depth interview titled "Dialogue | What Deserves to Be Seen: DU Studio Founder Ping Zhu on Design Practice, Context, and Jury Perspective," she shared insights gained from two decades of experience spanning international firms and the Chinese market, while also reflecting on the core values of design.

From International Vision to Local Practice: Shaping a Systemic Design Approach
With over a decade of experience at leading international firms such as SOHO China, NBBJ, and Benoy—where she deeply participated in complex projects like the Beijing Microsoft Campus and Alibaba Center (Shanghai)—Ping Zhu views this period as foundational. She learned that design is not merely about formal expression, but a synthesis of multi-party collaboration, operational logic, and technical integration. This understanding became the core philosophy behind DU Studio, which she founded in 2017, embedding "integration" and "systemic thinking" into its DNA.

The "3H" Principle: Health, Humanity, and Happiness as the Spirit of Place
Navigating the fast-paced Chinese market, Ping Zhu developed the "3H" framework to guide her team's work: Healthy, Humanity, and Happy.

• Healthy is the foundation, reflecting her commitment since becoming a USGBC LEED AP in 2005, emphasizing sustainable materials and long-term environmental responsibility.

• Humanity focuses on a space's capacity to embody cultural spirit and foster identity.

• Happy represents the holistic experience where functionality, aesthetics, and emotional resonance converge.

Ping Zhu revealed that the team is systematically compiling this philosophy into a book titled Healthy, Humanity, Happy , summarizing nine years of practice and exploring future trends in spatial design.

Calibrating Design in the Real World: From Airport Upgrades to Corporate Headquarters
Through several signature projects, the interview illustrated how DU Studio creates value under real-world constraints:

• The Shanghai Hongqiao Airport commercial upgrade demonstrated a "light renovation, heavy experience" strategy. Amidst continuous operations, design interventions through furnishings, lighting, and signage fostered genuine connection with minimal disruption.

• The multi-phased Hangzhou Tower renovation showcased how to maintain directional stability over a long period. By establishing a unified brand identity and material language, each update reinforces the overall image rather than creating fragmentation.

• For vastly different projects like the Yutong Headquarters, China Construction Bank Kunshan Branch, and the Lijiang Olive Oil Factory, Ping Zhu emphasized that the goal is to construct a unique spatial field for each enterprise—accurately reflecting their core spirit, rather than imposing a personal designer style.

As a FRAME Awards Judge: In Search of Value Rooted in Genuine Needs
Leveraging her bicultural experience, Ping Zhu pays close attention to both the integrity of a concept and its feasibility of implementation when judging. She believes that truly valuable creativity always stems from an understanding of fundamental functions and genuine human needs. Projects that organize space with clear logic and express themselves with rational materials—even in a simple form—under constraints of budget and time, possess long-term market value.

"The value of design is not to create ostentatious or eye-catching forms, but to create a genuine dialogue and connection with people," Ping Zhu stated. She concluded that what she most hopes to discover in global works is precisely this kind of confident, precise, and emotionally resonant "long-term value."