What happens when a “spatial storyteller” from the luxury industry joins an architectural design studio? DU Studio is thrilled to announce that Ms. Vorasuda Prasat has joined our team as Director of High-End Experience Design. With over 20 years of global experience in the luxury sector and a professional background in interior architecture, she brings a dual perspective of “brand strategy × experiential aesthetics” to DU Studio’s spatial design practice.
Ms. Vorasuda Prasat
From Luxury Giants to Spatial Design: A 20-Year Global Journey
Vorasuda’s career is a testament to the fusion of business and design across regions and disciplines. She has held key management roles in world-leading luxury groups including LVMH, Kering, Prada, and Chalhoub—from her early days at Louis Vuitton in Paris to serving as Global Store Director of Louis Vuitton in Hawaii, and later as Senior Retail Director at Chalhoub Group in Dubai. In these positions, she oversaw large-scale operations and design focused retail environments, managing multi-brand department stores and flagships. She has led the execution of interior concepts for multi-brand department stores spanning 35,000 sqm and crafted exclusive VIP shopping spaces—always operating at the intersection of brand vision and spatial experience.
La Samaritaine, Paris
Her deep roots in high-end retail have endowed her with a unique understanding of the “commercial language of space”—a belief that environments must not only be visually appealing, but also carry brand narratives, guide customer emotions, and enhance holistic experiences. In 2023, she earned her Bachelor’s degree in Interior Architecture from the National Design Academy (UK), further equipping her to translate strategic concepts into tangible spatial solutions, seamlessly merging business acumen with design execution.
DFS Platinum Service Club, Hongkong
DU Studio has always been committed to the 3H philosophy (Human, Healthy, Happy), creating meaningful spaces across commercial, cultural, and educational projects. Vorasuda’s arrival marks a key step in enhancing our capabilities in “high-end experience design,” strengthening the emotional connection between brands and spaces.
We believe Vorasuda’s international perspective and cross-industry expertise will bring renewed innovation and narrative depth to DU Studio, supporting our continued excellence on the global design stage.
About Vorasuda Prasat
- Education: Master’s in International Management, Université Paris Dauphine; BA in Interior Architecture, National Design Academy (UK)
- Professional Career:
_Partner, Rive Gauche Consulting | Paris, France (2020–2023)
_Special Assignment, Interim General manager, La Samaritaine | Paris, France (2019–2020)
_Senior Retail Division Director, Chalhoub Group | Dubai, UAE (2016–2020)
_Global Store Director, Louis Vuitton | Hawaii, USA (2014–2016)
_General Manager, DFS (LVMH) | San Francisco, USA (2012–2014)
_Area General Manager, DFS (LVMH) | Hong Kong, China (2010–2012)
_General Manager, Prada | Beverly Hills, USA (2008–2010)
_General Manager, Gucci | Beverly Hills, USA (2002–2008)
_Department Manager, Louis Vuitton | Paris, France (2000–2002)
- Professional Affiliations: Member of CFAI (France), UDB (Belgium), and IFI Core Expertise: High-end commercial spaces and brand experience planning, VIP client journey design, cross-cultural project execution
